Postcard Direct Mail Marketing…WHY?

Custom Postcard Design - Artist Postcard

Sending postcards as a main form of your marketing budget may be a great idea. Why would you want to use postcards anyways? Well here are (7) great reasons to use them in your marketing toolbox.

1. They are the least expensive form of direct mail, to create, print and mail.
2. They are the highest ROI form of marketing. (based on business surveys)
3. Businesses surveys have also shown that postcards are at the top of their pick list for marketing materials.
4. You don’t have to worry if they are being opened to view, no envelopes to have to open. It’s almost impossible to throw away a postcard when sifting through the mail without looking at it to see the message.
5. There is no do-not-send direct mail list. No limitations.
6. Postcards are a great addition to your other marketing tactics.
7. Direct mail can be targeted to different lists (residential, commercial, geographical etc…)

 Ok, so they are a good idea, but how do you make sure they succeed?

Here are (10) steps to postcard success:

1. Start with a “Big Idea”

2. Decide on what to offer.
• What will make them respond?

3. Identify list
• Who would be interested in receiving this message?

4. Select an eye catching image for front
• Must grab attention
• image needs to support the headline text
• make image funny, pretty, attractive.. something they would find interesting.

5. Craft your headline.
• make it easy to read in one (1) glance
• make it interesting

6. Clarify your message
• Dumb down the message, make it simple.

7. Designing a postcard
• Contact Jeide Designs and Printing: Email Us

8. Include tracking
• Landing page (promotional web page)
• Coupon code offer
• Bring in postcard offer

9. Launch postcard

10. Track responses in your customer list
• eliminate customer names of returned / undelivered cards… keeping list clean.
• organize tracking into ROI results

Custom Postcard Design Example - Art Gallery

Here are a few business to business list firms:

So, when would be a good idea to utilize this form of marketing? Here are (15) different ideas to keep in mind.

  1. Events
  2. Invitations
  3. Announcements
  4. Booth Location
  5. Follow-Up Cards
  6. Product Announcement / Pricing Announcement
  7. Website launch or Activity
  8. Referral Requests
  9. Coupon or Discounts
  10. Proven Success (Awards, nomination, achievements, testimonials)
  11. Build Lists
  12. Thank You Cards
  13. Mystery Message Cards (split message into multiple cards, customer must then keep all to know complete message)
  14. Personal Cards (events, holidays, announcements, etc…)
  15. Notifications

I hope that the information above helps those personal and business out there better their marketing efforts and help you to utilize one of the best tools of today, the almighty postcard.

Please contact Jeide Designs and Printing for all your design needs and for high impact printing services. Save more money then thought possible by dealing with Jeide Designs and Printing today.

Thanks for Visiting.


23 thoughts on “Postcard Direct Mail Marketing…WHY?

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  15. marketing postcard is easier to do compared to other printed ads and it won’t cost you too much. One good thing about postcard is that tracking the results or leads is pretty easy.

  16. Thanks for the post. Postcard marketing strategy would be successful once do it the right way. The message you include should be clear and intriguing. When you design, try to make both sides attractive because you’re unsure with which side they read first.

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