Sending postcards as a main form of your marketing budget may be a great idea. Why would you want to use postcards anyways? Well here are (7) great reasons to use them in your marketing toolbox.
1. They are the least expensive form of direct mail, to create, print and mail.
2. They are the highest ROI form of marketing. (based on business surveys)
3. Businesses surveys have also shown that postcards are at the top of their pick list for marketing materials.
4. You don’t have to worry if they are being opened to view, no envelopes to have to open. It’s almost impossible to throw away a postcard when sifting through the mail without looking at it to see the message.
5. There is no do-not-send direct mail list. No limitations.
6. Postcards are a great addition to your other marketing tactics.
7. Direct mail can be targeted to different lists (residential, commercial, geographical etc…)
Ok, so they are a good idea, but how do you make sure they succeed?
Here are (10) steps to postcard success:
1. Start with a “Big Idea”
2. Decide on what to offer.
• What will make them respond?
3. Identify list
• Who would be interested in receiving this message?
4. Select an eye catching image for front
• Must grab attention
• image needs to support the headline text
• make image funny, pretty, attractive.. something they would find interesting.
5. Craft your headline.
• make it easy to read in one (1) glance
• make it interesting
6. Clarify your message
• Dumb down the message, make it simple.
7. Designing a postcard
• Contact Jeide Designs and Printing: Email Us
8. Include tracking
• Landing page (promotional web page)
• Coupon code offer
• Bring in postcard offer
9. Launch postcard
10. Track responses in your customer list
• eliminate customer names of returned / undelivered cards… keeping list clean.
• organize tracking into ROI results
Here are a few business to business list firms:
• dma.org
• dnb.com
• onesource.com
• idexec.com
So, when would be a good idea to utilize this form of marketing? Here are (15) different ideas to keep in mind.
- Events
- Invitations
- Announcements
- Booth Location
- Follow-Up Cards
- Product Announcement / Pricing Announcement
- Website launch or Activity
- Referral Requests
- Coupon or Discounts
- Proven Success (Awards, nomination, achievements, testimonials)
- Build Lists
- Thank You Cards
- Mystery Message Cards (split message into multiple cards, customer must then keep all to know complete message)
- Personal Cards (events, holidays, announcements, etc…)
- Notifications
I hope that the information above helps those personal and business out there better their marketing efforts and help you to utilize one of the best tools of today, the almighty postcard.
Please contact Jeide Designs and Printing for all your design needs and for high impact printing services. Save more money then thought possible by dealing with Jeide Designs and Printing today.
Thanks for Visiting.
I’ll right away grab your rss as I can not find your e-mail subscription link or newsletter service. Do you have any? Please let me know in order that I could subscribe. Thanks.
I enjoy you because of your own hard work on this web site. Kim really likes managing research and it is simple to grasp why. Many of us know all regarding the powerful means you render insightful solutions by means of the website and recommend participation from other people on the subject matter so our own daughter is learning a lot of things. Enjoy the rest of the year. You are performing a terrific job.
This article was really interesting, especially since I was searching for thoughts on Print designing last Sunday
Nice post. i favor the manner you begin and so conclude your thoughts. Thanks for this info .I really appreciate your work, keep it up.
We host this blog using our own server. We do offer managed hosting services. Please feel free to contact us for hosting needs. Note: Speed of websites not only is determined by the speed of the internet at end user’s computer and at the server, but also the size of the pages that are being loaded. Tip: Keep web images as small as possible. Most images should be below 20kb. Some larger images can be as much as 40kb, but we’d suggest no bigger than that.
Thanks for the heads up. We’ll check to see if there are any compatibility updates with our setup and Opera. In the mean time, we would suggest viewing in Internet Explorer or Mozilla Firefox. They seem to be functioning correctly. Thanks.
Some truly great info , Gladiolus I observed this. “They are able because they think they are able.” by Virgil.
Hi there would you mind letting me know which web host you’re using? I’ve loaded your blog in 3 different internet browsers and I must say this blog loads a lot faster then most. Can you suggest a good hosting provider at a honest price? Thanks, I appreciate it!
Howdy just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Opera. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I figured I’d post to let you know. The design and style look great though! Hope you get the problem fixed soon. Kudos
Oh my goodness! a great write-up dude. Thanks a great deal Nonetheless We are experiencing trouble with ur rss . Do not know why not able to sign up to it. Possibly there is anybody acquiring identical rss dilemma? Anyone who knows kindly respond. Thnkx
I became honored to receive a call from my friend as soon as he found out the important points shared in your site. Your blog publication is a really wonderful experience. Many thanks for thinking about readers like me, and I wish you the best of success for a professional domain.
Hello.This article was really interesting, especially since I was searching for thoughts on this subject last Sunday.
You have a terrific blog here! Would you like to make some invite posts on my blog?
What a very newsworthy post! I am so excited I checked your site. Keep up the exceptional work. Have a good day!
Marvelous composed post, thanks!
As a Newbie, I am at all times looking out on-line for articles that can assist me. Thanks
Very well written post, do you have an rss feed I can subscribe to?
I came to this site by searching Bing. I have found it quite interesting. Thanks for writing about this. I will definitely visit here again!
marketing postcard is easier to do compared to other printed ads and it won’t cost you too much. One good thing about postcard is that tracking the results or leads is pretty easy.
Thank you for your comment, you are correct. You should have a simple message that is displayed attractive on both sides.
Thanks for the post. Postcard marketing strategy would be successful once do it the right way. The message you include should be clear and intriguing. When you design, try to make both sides attractive because you’re unsure with which side they read first.
Pretty good post. I just came by your site and wanted to say
that I’ve really liked reading your blog posts. Any way
I’ll be subscribing to your blog and I hope you post again soon!